Our own engine, in production

AdsprintNBA, the engine behind Ministry of Hoops.

AdsprintNBA is the automated content engine we built and operate ourselves. It reads NBA news, picks the stories worth telling, renders them on branded templates and publishes them, written natively in English, Spanish, Portuguese and Bulgarian. It is the exact system we deploy for clients, re-skinned to their brand and vertical.

See it live

AdsprintNBA powers Ministry of Hoops

Ministry of Hoops is the NBA news brand AdsprintNBA publishes. Its news site carries original articles in four languages, written to be read rather than recycled from social captions, and each language version of a story links to the others. The same stories feed its social posts on Instagram, X and YouTube.

Nobody writes those articles or designs those cards by hand. What you see there is what the engine produces. Whether each post waits for a human approval or publishes on schedule is a dashboard switch the operator sets.

Five stages, one loop

From news feed to published post, without a content team

01 · INGEST
Read the news
News sources polled every 15 minutes; duplicates collapsed into single stories.
02 · EDITORIAL
Pick the winners
An AI editor scores and selects the day's slate, assigns formats, writes the angle.
03 · CREATE
Render on-brand
Branded cards and motion-graphic reels with native captions in 4 languages — plus voiceover.
04 · PUBLISH
Post on schedule
Instagram, X and YouTube via official APIs, staggered to each audience's timezone.
05 · LEARN
Tune from data
Engagement flows back nightly; what works gets boosted, what's flat gets faded.

What "automated" actually means here

The human role is minutes per day: glance at the dashboard, approve the slate, flip a toggle. Everything else — sourcing, editorial judgment, copywriting, design rendering, video, voiceover, scheduling, publishing, analytics — is the machine's job.

Every knob is a dashboard control, not a code change: topic weights, posting frequency, formats, approval mode, kill switches. You stay the strategist; the pipeline does the labor.

2–4 / day
posts per account, hands-off
4 languages
native captions — EN · ES · PT · BG
3 platforms
Instagram · X · YouTube Shorts
~min/day
human time to operate it
Operating numbers

What the engine has been doing

Counted from the engine's own database, not estimated.

6
news sources polled in the last 7 days
149.6
stories ingested per day (14-day average)
12.6
site articles published per day, all languages (14-day average)
BG · EN · ES · PT
languages with published articles
Instagram · X · YouTube
platforms with an active account

Operating numbers from the production database, as of UTC.

The control room

One dashboard, four screens

Today and Performance

  • Today: the slate, what is queued and published per account, with approve and kill buttons
  • Performance: results per account, language, topic and format; winners and losers over 7 and 30 days

Strategy and Accounts

  • Strategy: topic weights, format mix, posting frequency, slot times, source weights, boost and fade, auto or approve mode
  • Accounts: the health of each publishing account, its errors and its limits
Dashboard screenshot to follow
The dashboard is private. On an intro call we walk through it live.

Want the same engine for your brand?

Your own content engine is the AdsprintNBA system, deployed for your brand: your niche's news in, your branded posts out, every day.

Book an intro call
or see pricing and the FAQ