Every engine we deploy is the AdsprintNBA system: five stages that run in a loop, controlled from one dashboard. Here is what each stage does, described from the engine we run in production.
The engine polls its RSS sources every 15 minutes. The same story usually appears in several feeds; those copies are collapsed into a single story that keeps its source citations. Each source can be switched on or off and weighted from the dashboard.
Fresh stories are scored on recency, source weight and the topic weights you set in the dashboard. An LLM editor then picks the day's slate from the top candidates, assigns each one a format and writes the angle. Picks fill each account's posting slots, staggered to its audience's timezone.
Captions are written natively in each language — English, Spanish, Portuguese and Bulgarian for AdsprintNBA — rather than translated after the fact. Image cards are rendered from our own branded templates. Reels are composed with ffmpeg: animated scenes over stock b-roll, with text-to-speech narration timed to the captions.
When a card leads with a number, that number is checked against the source story before it is used. B-roll comes from stock libraries whose licences allow commercial use; no game footage.
Posts go out to Instagram, X and YouTube through Blotato, each shaped for its platform: a short, hook-first post for X, Shorts for YouTube. A post that keeps failing is marked as failed and shows up in the dashboard instead of disappearing.
You decide how much is automatic. Approval mode is a dashboard switch: approve-before-publish, where posts wait for a person to approve them, or full-auto. On top of that there is a global pause, a pause per account and a kill button on every post.
Engagement metrics are collected every hour. A nightly strategy report compares topics and formats against each account's baseline and turns the result into boost and fade suggestions. Applying them is one click in the dashboard; you stay the strategist.
For a client engine we set up the sources for your vertical (sports, casino, esports, …), build branded image and video templates in your identity, and tune the AI editorial to your tone and compliance rules. Then we run it as a managed service.
A 30-minute call is enough to scope it: your niche, your markets, your languages, and a fixed quote. If we're not the right fit, we'll tell you on the call.
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